Thursday, 6 December 2012

PLEASE REMEMBER, IF YOU ARE NOT FILMING, YOU ARE NOT DOING ANYTHING PRODUCTIVE. I SUGGEST YOU LOOK AT THE LINK ABOUT EVALUATIONS BELOW http://astleyasmedia.blogspot.co.uk/2011/12/week-9-evaluation.html AND START PLANNING HOW YOU CAN CREATE EXCELLENT RESPONSES TO THESE EVALUATIONS. THE MODERATORS WILL EXPECT TO SEE A CREATIVE USE OF ICT IN THE PRESENTATION OF RESPONSES AND EVIDENCE OF APPLICATION AND UNDERSTANDING OF CONCEPTUAL THEORY.

Tuesday, 13 November 2012

PRODUCTION DIARY FOR THE NEXT 7 WEEKS


Year 12 Media Studies Production Diary 2012-2013
Over ten weeks you will be completing your coursework.  It is important that you keep all your written notes organised and filed, as well as regularly updating your blogs 2-3 times a week. Below is a table that outlines some key dates for you to think about and action upon. (30-40 blog posts is expected for C grade or above)


Learning Objective
How was this demonstrated?  What was the outcome?
WEEK 1
1st  – 5th October

You will understand the aims of the coursework brief.
You will create a production schedule for your coursework.
Creation of a blog account and a summative entry talking about the weeks ahead.  Creation of an action plan for the next three weeks.
WEEK 2
8 – 12th October


You will understand the preliminary exercise task.
You will identify the importance of storyboarding and good planning.
Completion of the preliminary exercise in groups.  Evidenced on the blog with personal reflection and evaluation on the activity.  Storyboards scanned in and blogged.
WEEK 3
15 – 19th October
You will complete an audit of new media technologies that you can use within your coursework.
You will understand the importance of ideology and branding in terms of film institutions.
There will be evidence of new media technologies presented on your blog, including voki, voicethread and prezi.
Completed logo design and analysis with interpretation and reflection. Further analysis of film openings using new media.
WEEK 4
22nd Oct – 26th Oct
You will create a pitch for your film. 
You will generate appropriate audience research and design a questionnaire.
You will learn how films are regulated.
Synopsis presented on the blog.  Pitch filmed in front of the class – Q & A session.
Age rating determined and justified on the blog.
WEEK 5
5th  - 9TH November
You will understand and apply the mark scheme for research and planning.
You will be able to identify the features of a camera and discuss how images can be manipulated by them.
Carousel activity in groups – oral feedback to the class.  You will be graded and given summative feedback on your work.
You will use the camera accurately and complete a practical audit in lesson.
WEEK 6
12th  – 16th November
You will understand what the exam board are looking for in terms of construction/practical skills.
You will film your coursework demonstrating skills learnt so far.
You will look at student exemplars and write summative paragraphs about each piece, referring to the mark scheme. 
You will produce appropriate storyboards and shot lists to demonstrate this.  Make animatic.
WEEK 7
19th  – 23rd November
You will learn how to use Final Cut Express.  Design titles using livetype and compose music for your film.
Your prelims will be edited using basic title functions.  Blog posts.  You will find appropriate copyright free music to use.
WEEK 8
26th – 30th November
Continue filming and editing employing a range of practical and theoretical skills.
2-3 blog posts reflecting on the progress of your coursework.
Rough cut of final production.
WEEK 9
3rd  – 7th December
You will understand how the evaluations are marked.  You will also examine presentation methodologies.
You will create a PowerPoint summarising notes from the lesson.  You will choose 7 appropriate presentation methods for each question.  Blog posts defending choices.
WEEK 10
10th – 14th December
Completion of evaluations.
Completed evaluations on the blog.
Film openings completed.
WEEK 11
17TH – 21ST December
Make improvements to the coursework
You will be given a provisional grade for your coursework and have a week to improve.
XMAS Holidays
You will learn how to wrap presents and eat turkey.
Wrap presents on Xmas eve using tape and paper. Christmas dinner consumed. Drinkies.
WEEK 12
7th – 10th January
Presentation of your evaluation work to class – filmed and recorded as evidence for moderator
You will respond to a teacher led Q & A session about your work.
Coursework is live and submitted to exam board on 10th January.

Thursday, 4 October 2012

G321 Foundation Portfolio

You have 10 weeks in order to complete this piece of coursework. 


This is ample time and you can use much of the research and planning we have already covered during the Media key concept lessons to refine and enhance your blogs.

Tasks that should be clearly labeled and present on your blogs:


  1. Blog post responding to the brief "To produce the first 2 minute opening sequence and title credits for a new fictional film".  This should include a personal response from you about what you hope to achieve, what skills you hope to develop, what types of films inspire you and how you intend to approach the project.
  2. Blog post researching genre.  You should analyse and examine the types of genres that exist and show a process of elimination and refinement, whereby you home in on a particular genre or sub-genre.  This may be presented as two blog posts, the second should identify all the codes and conventions of that genre and get you thinking about what you would like to achieve in your film.
  3. Blog post researching Media Institutions.  Part of your research should include analysing film studios, distributors and production companies involved in the manufacturing of feature films of your chosen genre.  You should use appropriate media language to analyse the connotations of each logo and start thinking about your own design ideas.
  4. Blog post reflecting on your learning process/journey.  You should be regularly blogging about ideas, thoughts, inspiration, etc. on your blog.  The blog is your production diary that will be looked at by the examiner when they moderate your work in January.  Make sure that you try to reflect using key media language and the key media concepts.
  5. Blog post showing your understanding of camera shots and language.  You should go out and evidence this by using your camera phone or digital camera to take pictures of all the angles and shot types that we looked at. Include captions and explanation as to how you might use the shots.
  6. You should redevelop your opening sequence analysis to include narrative theory, representation, audience expectations, generic codes and conventions, institution and media language (camera, sound, editing, mise-en-scene).  You will need to do another one of these for your chosen sub-genre.  Examiners expect to see at least 2 detailed analyses.



THIS SHOULD TAKE YOU UPTO ABOUT 6 BLOG POSTS BY THE START OF NEXT WEEK.

YOU SHOULD BE BLOGGING 2-3 TIMES A WEEK.

THIS IS AN EXPECTATION AND STRICTLY ENFORCED BY THE EXAMINERS AS EVIDENCE OF EFFECTIVE PROGRESS AND 'JOURNEY'.

Friday, 6 July 2012

AS Media Studies - Summer Assignment

Over the summer holidays, I'd like you to start looking at film openings more critically. Visit www.artofthetitle.com and examine how they have broken title sequences down into 9 key shots. Task: I would like you to do the same for a film of your choice, taking 9 screen grabs and evaluating why you chose it and what you like/enjoy about the sequence from a critical perspective. Secondly, I would like you to set up your own blog. Either create one of blogspot (www.blogger.com), or use tubmlr, www.posterous.com or www.wix.com. The blogs should relate to media and AS or coursework and include a video blog, by you, or a voki outlining your expectations of the course. Lastly, you should visit http://www.alevelmedia.co.uk/page25.php and revise the key media concepts, these will be part of your foundations for media language.

Wednesday, 13 June 2012

Astley Oscars

You are all coridally invited to the Astley Oscar awards. To preserve my poor memory and sanity, could you please tell me what dates after 22nd June would work for you. Thanks Mr Mayers

Wednesday, 9 May 2012

John Carter of Mars

http://www.slideshare.net/alevelmedia/john-carter-case-study-g322-media

Wednesday, 25 April 2012

Articles for Gaming websites

http://www.nytimes.com/2012/04/08/magazine/angry-birds-farmville-and-other-hyperaddictive-stupid-games.html?_r=3&adxnnl=1&pagewanted=all&adxnnlx=1333646961-5BrEnBclqqR+o+bThus4lg

Friday, 23 March 2012

Inbetweeners Case Study

Here's the weblink to the presentation for you to use if you wish to.

http://www.slideshare.net/alevelmedia/case-study-the-inbetweeners-movie

It's certainly trying to model the level of detail and understanding that you should have of your own case studies

Friday, 9 March 2012

Media Trip 29th March

1pm - 4pm at Herts Uni, please see me asap to confirm your attendance

Wednesday, 7 March 2012

News Articles to support your case studies and where to find them

http://www.bbc.co.uk/news/technology-17270817 use the site to search for articles about your case studies and other related stories to do with piracy and new technologies.

The above story links to downloading and piracy, an issue that affects all media industries.

As Media students you should be actively taking an interest in what's happening in 'the media' and scour the following websites to help you prepare for the exam and your case study:

http://www.guardian.co.uk/media great for opinion and different sectors of the Media

http://www.telegraph.co.uk/technology/ a good alternative

http://www.techradar.com/news/video good for anything tech related!

http://www.machinima.com/ good for trending/what's new with tech/online etc.

Wednesday, 29 February 2012

Editing Homework set Monday 27th Feb

'Critically analyse the editing in the taxi sequence and consider how it introduces us to Sherlock and Watson. Use the key terminology that you have been introduced to in class.'

Monday, 16 January 2012

Samples for Moderation G321 - Astley Cooper School 17121

Dear Ian,

Please find links to the individual blogs that were requested for sample.  I grouped certain ones together as some worked as a group.  Please do not hesitate to contact me should you require anything else:

Hidden (full group)
6302 - F Balogun
http://www.fehintiastleyasmedia.blogspot.com/
6305 - A Sarginson
http://www.adamsarginson.blogspot.com/
6303 - C Green
http://www.charliegreenastleyasmedia.blogspot.com/


Silenced Scream (2 of 4)
6306 - J Azad
http://www.rijs-ae.blogspot.com/
6300 - I Arbi
http://iramastleyasmedia.blogspot.com/

The Meeting (part of duo)
6127 - C Willis
http://thatone-conorwastleyasmedia.blogspot.com/


The Black Apple (part of trio)
6044 - N Ho
http://www.nicolaastleyasmedia.blogspot.com/


Necrophobia  (Group of 2)
6058 - L Jeffreson
http://www.laurajeffreson.blogspot.com/
6028 - E Gower
http://astleyemmaasmedia.blogspot.com/

The Following (Solo)
6018 - A Davis-Fletcher
http://www.abidfastleyasmedia.blogspot.com/

Further details of other students' work can be found at http://astleyasmedia.blogspot.com/
Thank you and enjoy,
Mr Mayers

Monday, 2 January 2012

Completed Evaluations

Happy New Year!
Now the serious stuff, by Friday all the coursework is due to be completed so that it can be marked fairly and accurately and sent to moderators by Monday 8th Jan. Sadly, I can't see anyone's evaluations and limited evidence that they have been distributing their videos on the internet to audiences.

This would be a real shame to throw away valuable marks at this stage in the coursework - do you want 10 weeks of hard work to be at its best or are you happy with only giving 80%?

Lets be organised and ready for Wednesday's lesson please.

Mr M